December 6, 2015

How To Get Your Competitors In A Marketing “Headlock”

Competing sucks. It sucks your energy, your time and your money. Plus, it is seriously exhausting... You sit there wondering how they are always spending more, charging less and stealing the customers that you should be getting. Frustrating is an understatement If you are struggling to compete, and your competitors have you over a barrel, we call this being in a marketing headlock. (They have you by the cajones.) If you are your competition are always neck and neck with neither pulling ahead - we call this a marketing deadlock. In this week's episode I am going to discuss these situations in depth and show you WHY they occur so that you can bust out of them and get your competitors a marketing headlock of your own design. So, if you are ready to pull ahead of the pack and don't mind a few more crude similes - then listen up.
December 2, 2015

4 Things Fishing Teaches You About Marketing Your Business

Ah... that feeling of the sun biting your back on a cool morning as you sit on a boat or jetty waiting for the big one. The near silence, with just the birds chirping and the occasional fish slapping as it jumps out of the water. The silent relaxing waiting when you can finally relax and let your mind wander. Then you hear it. The sound of your rod bump-bump-bumping across the pier or boat as a fish takes off with your bait. It makes your heart skip a beat. Is there any better noise than that thump-thump-thump whirrrrrr when a monster gets a hold of your hook? Okay - maybe the sound of cracking a beer on a hot day comes in a close second. Now, I have to preface today's podcast - if you are a fisherman, you will probably get it... ...otherwise you will probably think this post is kind of delusional. Well - to hell with it, todays podcast is a self-indulgent one for my fellow fisherman out there. Stick around though, and you just might learn a thing or two about what fishing can teach you marketing and getting more leads for your business. It could even inspire you to dust off the rods in your shed - let's get into it....
November 21, 2015

The 70/20/10 Rule: How To Improve Your Marketing Hit-Rate

As a business owner, finding the time to do absolutely anything can be almost impossible! Your phone is ringing, that client is having a melt-down over nothing, you need to have that pep-talk with your under-performing sales person... And, that is just what has come up since this morning! How are you meant to find the time to be proactive and work on things that grow your business and leads, when you are busy putting out all these spot fires? Well, today I am going to do you a favour and save you some of that precious time - while helping you to improve your marketing hit-rate. To do this, I am going to show you the ONLY three things that matter in any marketing campaign...
November 18, 2015

High Impact Marketing On A Shoestring Budget

Marketing your business on a budget can be utterly frustrating! […]