It sucks your energy, your time and your money.
Plus, it is seriously exhausting…
You sit there wondering how they are always spending more, charging less and stealing the customers that you should be getting.
Frustrating is an understatement
If you are struggling to compete, and your competitors have you over a barrel, we call this being in a marketing headlock.
(They have you by the cajones.)
If you are your competition are always neck and neck with neither pulling ahead – we call this a marketing deadlock.
In this week’s episode I am going to discuss these situations in depth and show you WHY they occur so that you can bust out of them and get your competitors a marketing headlock of your own design.
So, if you are ready to pull ahead of the pack and don’t mind a few more crude similes – then listen up:
Here is what you and your competitors have in common (most likely):
You might think you are better at one of these things – but you might be deluding yourself 80/20 says that you are probably about equal.
And this leaves you in one of the two bad situations:
So, how do you break out of this marketing rat-race and get ahead of your competitors?
It is really quite simple (and often overlooked):
“The business with that converts the MOST website visitors into leads gets the lion’s share of customers.”
And it isn’t because you just have more leads – there is a key marketing tactic at play here.
A marketing tactic that YOU can take advantage of to get ahead.
Here it is:
What does this mean for your business?
In short, having a high converting website completely turns the table on the competition and let’s you get ahead.
There is another podcast about that so I won’t waste my breath here.
But I will say this:
So, go hollywood and ask yourself “What would be a dream come true experience for my clients when they reach my website?”